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our offer Programmatic TV
Realytics solutions, a revolution for TV programmatic
Programmatic TV is on its way, and Realytics proves it with unique solutions based on a proprietary machine learning algorithm we managed to develop after 6 years of collecting anonymized drive-to-web data.
With Realytics
Discover the very first Artificial Intelligence serving
your TV investments
Programmatic TV
Leading the way towards a digitalization of the
TV media buying process
All media is being digitalized today, and TV is no exception. Key mover of TV-digital convergence, Realytics has been analyzing and optimizing TV campaigns performance on digital channels. We’ve analyzed more than 3 millions spots in Europe and we keep on making sure our clients draw the highest value possible from TV. TV performance measurement is the first step towards the digitalization of television. It is even possible to buy TV based on performance, not only on audience.
That’s what Realytics has been doing for several years, especially since it has developed the very first predictive analysis algorithm, on which our TV media buying Artificial Intelligence solution is based.
Programmatic TV is on, and Realytics proves it!
With Adkymia
Discover the first AI solution for your TV invest
Adkymia automates the creation of media plans based on drive-to-web performance. Easily plugged to several TV sales houses, the platform simplifies the TV buying process and allows any budget to access TV, so that everyone can use it as a new acquisition channel.
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