Activate your TV audience online

Synchronisation: Be sure to catch the multitaskers

Thanks to its TV spot detection proprietary technology in real-time, you can synchronize your TV spots with your Adwords campaigns. It’s indeed essential to maximize your chances to appear first in search engines when we know that each TV spot leads to an average augmentation of +37% in traffic! AdSync allows you to increase the bid of all or part of your campaign when your spot is broadcasted. The tool is really easy to use and you can set all the criterias you want: your Adwords campaigns, the bid amount, its augmentation…

This technology also provides you the list of your spots or your competitors’. You can also bid on Adwords whenever an actor of your ecosystem is going on TV (one of your competitors, your complementary brand…)

Activation: Opt for a cross canal strategy

Thanks to a strong network of more than 40 technological partners, Realytics can deliver the data regarding the “TV-engaged” to the advertisers so they can take advantage of it in digital.

It is therefore possible to retarget this population on various tools: We imagined a cross-channel scenario with JustEat and retargeted a TV audience on Facebook. To go even further, some advertisers can even find similar profiles thanks to the audience extension. It is also possible to go the way around and exclude some persons from their digital campaigns. It is possible to personalize the experience of the visitors from TV thanks to the A/B Testing and personalization technologies.

You got this: everybody has his/her own strategy. But the goal remains the same: putting the user first and giving them the best cross-canal experience.