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At the IREP Forum on April 25, we unveiled for the first time our study on differences in behavior b...
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Predict Impact
Test & learn is over; let’s talk
about learning before testing!
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Predictive analysis serving your TV investments
Anticipate the performance of your TV campaign on digital
You want to compare 2 different media plans? Your campaign objectives are linked to its drive-to-web impact? Performance and ROI are priorities? You are hesitating about going on TV?
With Predict Impact, you can clearly see how responsive your campaign could be.
With Realytics
Get a web traffic forecast straight away and discover how reactive your audience could be in terms of visits, visits/GPR or cost/visit:
- – Globally
- – Per TV channel
- – Per part of the day
- – Per day of the week
Upload different media plans and compare them before their launch. Pick the one that is more likely to succeed!
Globally
Per part of the day
Per day of the week
Per TV channel
For Realytics
Reaching your target is important,
but their reaction is essential!
Today, media plans usually meet a specific need: recruiting a new audience, for both branding and performance campaigns. From a Drive to Web perspective, it usually takes 2 to 3 campaigns to fully optimize one’s ROI.
With Predict Impact, you can adjust your media plan before it is even launched, taking into account how responsive your audience could be.
Your ROI is optimized at the outset, from your very first TV campaign.
To obtain all the keys for a successful
Drive-to-Web campaign, see below.
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