With Digital Follow-up
Convert a highly qualified audience into digital
Capitalize on your TV investments by making sure to convert an already engaged audience to digital.
Your TV-engaged viewers: a highly qualified audience
Realytics has developed a unique algorithm that identifies the visitors who’ve seen your TV spot. This algorithm studies the behavior of your web visitors and can determine their origin, by distinguishing them from your natural traffic. Afterwards, Realytics sends you this highly interested audience so you can activate it digitally.
According to our clients’ tests, this TV-engaged segment is 95% reliable.
A proprietary
identification algorithm
unique to the market
A highly
qualified and
engaged TV segment
A 95% reliable
data segment
TV-engaged viewers
Make the best use of your TV-engaged audience!
Activation: pick one of our cross-channel scenarios!
Retargeting
Re-expose your TV-engaged audience to your ad during their web browsing
Audience extension/exclusion
Reach an equivalent audience of your TV-exposed viewers, or diffuse your spot to those who have not seen it yet
Client knowledge
Broaden your client knowledge and include new data in your DMP, CRM…
Connected to more than 40 tech partners, Realytics can send this TV-engaged audience segment to the advertisers so they can use it on digital channels. They can target this audience on different digital platforms: Facebook, Google Search, or even in programmatic via a DSP. To go even further, some advertisers even broaden their audience with similar segments.
It is also possible to include this audience segment on marketing platforms: CRM, DMP… You’ve got it: everybody has their own objectives! But the point is the same: develop a user-centric experience thanks to personalized cross-canal scenarios.
Realytics, a partner of choice.
Case study.
Just Eat: Conversion rate 3x higher!
Discover how Just Eat takes full advantage of their
TV campaign and maximises their digital conversion.
TV campaign and maximises their digital conversion.
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