Discover how to choose the best KPIs to follow when measuring the efficiency of a TV campaign!

To measure the efficiency of a diet, we talk in kilos lost. To measure the efficiency of a sports training, we talk in seconds gained. To talk about the efficiency of a date, we talk in exchanged numbers…

And to measure the efficiency of a marketing campaign, we talk in KPIs!

When following the most relevant KPIs, you’ll have a clearer idea of the ROI of your actions, of the extra efforts you should pull, of the different ways to optimise your future TV campaigns..

And since nobody has the same kilos to lose, the same training to do, or the same date to attend, the best KPIs to pick to follow the performance of your TV campaign in digital are different for every TV advertiser.

More visibility, notoriety or performance, Brand or Performance-focused TV campaign, either drive to web or drive to app…