Here are the 10 most well-known misconceptions about TV Analytics

What we love at Realytics is simple: Television, TV ads, and Digital. All this pure love helps us fight some common misconceptions about TV analytics that are deeply anchored in some advertisers’ minds.

Why? Because some of them think having Google Analytics means you don’t need any other analytics tool, others think that only performanceoriented advertisers can make good use of or benefit from TV analytics; some that their TV target is not very digital and therefore not drive-to-web, others that investing in TV analytics is useless…

Well, what’s wrong and what’s right ?

First of all, did you know that our clients often increase their TV budgets by +40% after a first collaboration with us?

It tends to prove just how much TV analytics can be helpful and effective for anyone who choses our tool to analyse and optimise their TV campaigns.
And, in order to better accompany our clients, here is a little overview of the most widespread misconceptions, the ones that worry those who don’t know Realytics (yet).