Total video encompasses the convergence of TV and digital video usage regardless of media consumption modes (linear/delinearized), devices (TV, PC/tablet/mobile/consoles) and distribution mode (operator set-top box, internet/TNT/cable, satellite).

Although audience fragmentation is a reality in the TV advertising sector, it is now possible to measure total video thanks to Bee by Realytics, the unified measurement tool.

Learn more about Bee, the video total measurement

➡ Bee, AdTech solution of the year 2023
➡ With Rakuten Advertising, CTV integrates Bee, total video