With Realytics
With Brand Effect, follow the branding markers that directly affect your media strategy
Brand Effect, the new solution, that helps you analyze the effect of your TV campaign on search, and to better know the audience you’ve reached on TV.
Search Interest
Measure the impact of your TV campaigns on brand and non-brand requests on search engines
Geolocation
Knowing the geographic area where your TV-engaged viewers are situated helps you adjust your media plan and your message
With Realytics
Analyze the effectiveness of your TV spots
in searches
How did your TV-viewers react to your ad? After having watched your spot, some of them looked on the internet for more info about your brand or keywords associated with it.
Have the TV viewers kept your brand, your product or your brand universe in mind?
Does your TV campaign affect your brand image? There is only one way to find out about it.
your TV campaign on:
– Search engines
– Online research about your brand
– Online research about key words associated to your brand
+55%
Research about your brand
+26%
Research about key words
associated to your brand
– Analyze your TV campaign effectiveness through its impact on search engines
– Get a better understanding on how your TV message was remembered.
With Realytics
Locate your TV-engaged viewers
By knowing the region where your TV-engaged viewers are located, you
can adjust your media plan and your message.
– Your media plan
– Your message
– Your media mix…
Realytics, facts and figures
Clients
Campaigns
Spots
Countries covered
Bright minds
Newsletter.
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