LAST UPDATED 15 FEBRUARY 2024

We understand that the data you send to Realytics is confidential and treat it as such. We will never share the data you send us with anyone unless required by law. Access will be restricted to the team members you invite, and to certain Realytics staff in order to provide support and develop the service.

We do reserve the right to publish aggregated studies, scrubbed of any identifying information, in order to advance the web analytics field and to help promote Realytics.

Who we are

Realytics SAS with registered office address at 14 Rue d’Uzès, 75002, Paris, France is a global platform for data-driven media buying, audience measurement and media performance analysis.

You can contact us at any time if you have any questions or comments regarding this Privacy policy using privacy@realytics.io.

This Privacy Policy describes how we collects and uses data from web sites, applications and other digital properties in connection with our products and services as well as from our corporate web sites :

• https://www.realytics.io
• https://www.adkymia.com

and how individuals can manage choices and exercise rights related to certain data collected or used in our products, services and Realytics owned web sites.

It also explains your rights in relation to your personal data and how to contact us or authorities in the event you have a complaint.

We are responsible as ‘controllers’  of the personal data we collect and use it regarding the General Data Protection Regulation, which applies across the European Union.

What are our services

Realytics build smart technologies that deliver a relevant and efficient advertising experience for consumer and brands.  We make television editors spaces which deliver premium advertising available to all brands in simple and efficient manner.

Realytics does not provide services directly to consumers but provide our business client with services.

• AdPerformance measures the performance of advertiser TV campaign using audience analytics advanced capabilities
• Adkymia allow brands to add TV in their video buying capabilities

To achieve these goals for our customer we may collect informations regarding individuals.

The personal information that you may be asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

Where do we collect data

We collect and use limited personal data about individuals who :

• Visit our websites
• Contact us
• Fill out a marketing form within our websites
• Attend our in person or remote events
• Contract with us as customers
• Visit the websites and/or applications of our customers
• Use one of our platforms or product.

Corporate Websites

• https://www.realytics.io
• https://www.adkymia.com

Products

Product	URL	Cookies	Form data
AdPerformance portal	https://portal.realytics.io	Yes	Yes
AdPerformance SDK	Customer website	Yes	No
Adkymia portal	https://portal.adkymia.com	Yes	Yes

 

What data do we collect

A cookie is a small amount of data that is sent to your browser from our servers and stored on your computer’s hard drive. 

We generally use cookies to access information when you sign in, to store your preferences, to keep you logged in, and to store a limited amount of behavioral data.

Corporate Websites

We use cookie to distinguish you from other individuals of our corporate websites. This behavior allow Realytics to improve and provide the best experience possible when you browse our website. Cookies stored on your devices helps to

• monitor website performance
• analyse web traffic
• save your preferences

Forms

Learning materials

The data collected on this form is stored in a computerized file by Realytics to send you documents in order to inform you about our latest innovation and contents. This data is stored for a year after receiving your consent, which is renewed every year. It is intended for the marketing service.

Newsletter Form

The data collected on this form is stored in a computerized file by Realytics to send you a monthly or bi-monthly or quaterly newsletter to inform you about our latest innovation, articles and contents. This data is stored for a year after receiving your consent, which is renewed every year. It is intended for the marketing service.

Contact/Demo Forms

The data collected on this form is stored in a computerized file by Realytics form customer management. This data is stored for a year after receiving your consent, which is renewed every year. It is intended for the marketing service.

As required by article 15 of the GDPR and article 27 of the Law n°78-17, January 6th 1978, you can exercise your right of access and have them rectify by contacting our DPO, rgpd@realytics.io.

You can also decide to cancel your subscriptions any time.

By sending this form, you authorize Realytics to store and process your data so we can send you the information you asked for.

Cookie list

Cookie name	Provider	Expiration	Type	Purpose
MUID	Clarity	1 year	Third party	Platform optimisation
__cf*	Cloudfare	30 minutes	First party	Read and filter requests from bots
CookieConsent	CookieBot	1 year	First party	Store cookie consent preferences
_gcl_au	Google Adsense	Persistent	First party	Marketing
__hssc	Hubspot	30 minutes	First party	Store anonymized statistics
ry_ry-realysite_so_realytics	Realytics	30 minutes	First party	Eat your own dog food. Measure website performance
_clsk	Clarity	1 day	First party	store and combine pageviews by a user into a single session recording.
Pll_language	Polylang	Persistent	First party	Store language settings
hubspotutk	Hubspot	13 months	First party	Store visitor identity
_clck	Clarity	1 year	First party	Store visitor identity
__hssrc	Hubspot	30 minutes	First party	Store visitor session
_fbp	Facebook	3 months	First party	Store visits
_uetvid	Bing Ads	13 months	First party	Store use id
__hstc	Hubspot	13 months	First party	Store time of visit
_uetsid	Bing Ads	1 day	First party	Store visits
_ga	Google	1 year	First party	Store and count pageviews
ry_ry-realysite_realytics	Realytics	30 minutes	First party	Eat you own dog food. Store user session.
_gid	Google	1 day	First party	Store and count pageviews

 

Products

AdPerformance portal

We need to collect individual data  for our legitimate interests for customers contracting with Realytics :

• To connect and use our product
• Ensure the best user experience
• Comply with our legal obligations

Personal data	Purpose
Lastname	Customize user experience
Firstname	Customize user experience
Professionnal email address	Allow you to connect to our portal and to receive product or marketing notifications.
Phone number	Allow you to connect when 2FA is enabled on your account
Company name	Ensure you are authorized to connect to the portal.

 

AdPerformance SDK

We provide a custom SDK (Software development Kit) to our customers or their clients which help us to collect information about you on websites or application you visit, so we can measure performance of their TV advertising campaigns.

Our SDK rely on two cookies

Cookie name	Provider	Expiration	Type	Purpose
ry_ry-*_realytics	Realytics	1 year	First party	Store anonymous user id
ry_*_so_realytics	Realytics	30 minutes	First party	Store session id

These cookies allow Realytics to distinguish you among others websites visitors and will be use for audience statistics only. These cookie will support events (aka Tags) transmitted to Realytics to understand customer website user behavior.

By default “events” collect these non-exhaustive additional data in an encrypted way:

Property name

Truncated IP address

Browser information

Operating system

Device identifier

Current URL

Timestamp of the visit

Each customer can collect additional data.

By default all data collected is based on a legitimate purpose and will not be used for other purpose than audience statistics. Consequently these cookies may be exempted of your consent.

Realytics successfully participated in the audience measurement evaluation program conducted by the French Data Protection Authority (the “Cnil”) and can offer the exemption mode in accordance with the Cnil guidelines. Please note that this exemption only applies to France.

Advanced scenarios can be enabled by the customer that may add depth to the measurement provided by the AdPerformance product, like TVRetargeting, Deterministic measurement …

These feature will need your consent to be used and may additionally add these information to the data collected.

Therefore, Realytics never has access to any information relating to an identified or identifiable natural person, characterizing a personal data as for article 4-1.

Property name	Provider	Expiration	Type	Purpose
IP address	Realytics	1 year	N/A	Store the ip address you used when visiting the customer website or application.

AdPerformance SDK and TCF

AdPerformance SDK is compliant with TCF until his 2.2 version. Customers may use third-party solution that embed TCF compatible product like AdPerformance.

Public Attestation of Compliance to the Transparency & Consent Framework (TCF)

To our valued partners, clients, and the digital advertising ecosystem,

Realytics SAS, as a proud participant in the digital advertising industry, is committed to upholding the highest standards of data privacy and user consent in alignment with global regulations and industry frameworks. As part of our dedication to transparency and responsible data handling, we hereby publicly attest our compliance with the Transparency and Consent Framework (TCF) established by IAB Europe.

As a registered TCF vendor, we are fully committed to:

Adhering to the TCF Policies: We ensure that our practices align with the TCF’s guidelines and specifications, designed to facilitate the digital advertising industry’s compliance with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive.

Upholding Transparency and Consent Requirements: We acknowledge the importance of obtaining explicit and informed consent from users for the processing of personal data and accessing or storing information on a user’s device. Our processes are designed to provide clear, comprehensible, and easily accessible information to users about how their data is used, ensuring their rights are respected and protected.

Implementing TCF Technical Specifications: Realytics SAS employs the TCF’s technical standards within our operations to support the communication of users’ consent choices across the digital advertising supply chain effectively.

Engagement in Continuous Improvement: We are dedicated to continuously improving our practices in line with evolving regulations, industry standards, and the TCF framework to better serve the interests of users, clients, and partners.

Collaboration with Partners and Regulators: We actively engage with industry partners, regulatory bodies, and other stakeholders to foster an environment of compliance, trust, and respect for user privacy within the digital ecosystem.

Realytics SAS takes its role in the digital advertising community seriously and is committed to leading by example in compliance, transparency, and user protection. This public attestation of compliance to the TCF is a testament to our ongoing commitment to these principles. We welcome inquiries and discussions regarding our compliance practices and are dedicated to working collaboratively with all stakeholders to advance privacy standards in the digital advertising industry

Realytics commited to assess the balance of interest for each TCF purpose that relies on the legitimate interest. The assesments can be read at : Balance of Interest Assessment according to Art. 6(1)(1) lit. f) GDPR – TV Tracking – Realytics

Adkymia portal

We need to collect individual data  for our legitimate interests for customers contracting with Realytics :

• To connect and use our product
• Ensure the best user experience
• Comply with our legal obligations

Personal data	Purpose
Lastname	Customize user experience
Firstname	Customize user experience
Professionnal email address	Allow you to connect to our portal and to receive product or marketing notifications.
Phone number	Allow you to connect when 2FA is enabled on your account
Company name	Ensure you are authorized to connect to the portal.

How long your data is kept

Realytics will kept your information for a maximum length of 13 months in any cases. Information regarding our customers and our legitimate interest to conduct our contract with you will be kept 13 months after the end of the contract by default.

A retention policy applies for every data we may use. These policies are regularly updated and tested to ensure we do not retain data for longer than necessary.

Data sharing

Realytics do not share personal data with third-party solutions without authorizations of our customer and consent of individuals. Nonetheless, we may use dedicated partner to process or store your data.

Data subprocessors and data tranfers

Subprocessor	Type	Usage	Location
Amazon web services	Hosting / processing	Corporate / Product	Ireland, France
Microsoft Azure	Hosting / processing	Corporate / Product	Ireland, France
Hubspot	Marketing	Corporate	Germany
Clarity	Marketing	Corporate	Ireland
CloudFare	Hosting	Corporate	Ireland
Google	Marketing	Corporate	Ireland / USA

Realytics will not share personal data collected by our product of our European customer outside the European Union.

You acknowledge and agree that we may access and process personal data on our corporate website and that data may be transferred to and processed by subprocessors in compliance with the requirements of protection laws.

The GDPR explicitly states its commitment to European citizens and data subjects early on in the legislation. Chapter 3 of the GDPR records those rights as the Rights of the Data Subject.

Exercing your rights

Chapter 3 outlines eight distinct rights that all Europeans are entitled to and that your organization must uphold through your data practices. The eight user rights are:

•         The Right to Information
•         The Right of Access
•         The Right to Rectification
•         The Right to Erasure
•         The Right to Restriction of Processing
•         The Right to Data Portability
•         The Right to Object
•         The Right to Avoid Automated Decision-Making

If you would like to exercise please contact us at privacy@realytics.io

Opt-out

https://email.realytics.io/hs/manage-preferences/unsubscribe-simple

They can also choose to stop receiving some of our communications by clicking on the link at the bottom of every email sent by Realytics.

Internet users who may have been exposed to Realytics tracking can choose to deactivate Realytics cookies by clicking on this opt out link: https://www.realytics.io/optout/

Contact us

Contact address : DPO, 14 Rue d’Uzès, 75002, Paris, France.

Email address : privacy@realytics.io