REALYTICS
The TV digitization adtech.
Discover BEE, Video Adtech Solution of the Year.
BEE measures and compares linear TV campaigns (classic and addressable), BVOD and CTV exposure and online engagement. Audience fragmentation is a reality, and so is unified TV measurement.
Realytics
At the core of TV-digital convergence
Realytics, with you all the way:
Have a clear view of the client's journey, from the TV-viewer to the web visitor
Performing in advertising is not only made for digital marketers. Television is also a great drive to web, drive to app and drive to call vector. Realytics’ solutions help you reveal and magnify the value delivered by digital channels, so you can justify and optimize your TV investments!
Spot
detection TV
Drive to web
impact maximization
Did you know that the very first impact of TV is usually seen on search? We observe an average +45% of requests about your brand. Make sure you reach an optimal drive to web impact by synchronizing each of your TV spot to you search campaigns.
TV performance
analysis
TV segments digital
activation
Capitalize on your TV investments by making sure you’re converting a highly engaged audience, thanks to our unique TV-visitors identification algorithm.
An average +61% incremental traffic after a TV campaign
With Realytics
With its TV analytics solutions, Realytics has been taking part in the digitalization of television. For years, we’ve been helping brands and their agencies measure the impact of TV campaigns on websites, mobile apps and call centers and to optimize their media plan according to the collected data.
So far, we’ve analyzed more than 3 million TV spots in Europe and we’ve made sure our clients were capitalizing on TV. But measuring the performance of TV was only the first step. What if we could buy TV based on performance and not only the audience?
This is our vision of programmatic TV.
We build solutions designed to support the television of tomorrow.
This is how we developed a solution that can simulate thousands of media shots in a few minutes, when it would take a human being several hours to create even one! Our AI then selects the best media plan according to the advertiser’s brief. Moreover, based on this prediction algorithm, we have launched the first TV programmatic purchasing platform, which automates and simplifies the purchase of TV campaigns.
Ad Plan, the first TV media planning optimisation solution
Adkymia, the very first programmatic TV buying platform
Adkymia is the first platform to automate the buying process of linear TV campaigns.
Its revolutionary technology is based on the digital performance of TV spots.
Pick Realytics
Why Realytics?
Realytics has been the TV analytics leader for more than 5 years.
Why?
Because we keep on revolutionizing the market with innovative solutions based on years of unparalleled data skills, on accompanying our clients in optimizing their TV campaigns and proposing them a unique media and digital expertise.
3 proprietary technologies
In 5 years of R&D and thanks to a strong data team, Realytics has developed 3 proprietary algorithms: on for TV spot detection in real-time, one for TV-engaged viewers attribution and scoring, and a machine learning technology for our prediction algorithm.
Unique TV media buying expertise
Individual
support
More than 500 clients
Wall of fame.
Tech Solution of the Year
Video AdTech Solution of the Year
Gold Trophy – TV & Digital Measurement & Analysis
Silver Trophy Addressable TV category
Silver Trophy Best Addressable TV campaign
Silver Trophy Data Category
Silver Award Media Category – Audience
Label BPI France Excellence
Online Video Awards
Startup of the year
Stratégies – AdTech
15 “Pépites Françaises”
Frenchweb 500 (FW500)
